Gill Akaster becomes GA Solicitors and launches new website
Plymouth based law firm, Gill Akaster LLP Solicitors, has shortened its name to GA Solicitors, refreshed its logo, and unveiled a progressive new website.
The firm, which was established more than two centuries ago, has looked to maintain its heritage and strong reputation, whilst simplifying its name to be easily remembered, recognised and pronounced; as well as being more suitable to digital communication channels.
Its new website, which was designed and built by Bluestone 360’s Academy, is cleverly created to be responsive and adjust its look and functionality to whatever device is viewing it – be this a mobile phone or full sized computer screen. It is also more user-friendly with a focus on the people within the firm – emphasising their skills, approachability and professionalism.
In line with the new website and simplified brand name, the firm has also invested in updating its suite of marketing materials and its online presence.
Stephen Ramsden, managing partner of GA Solicitors, commented: “With two centuries of heritage Gill Akaster’s name is well respected in the city and beyond. Although we are shortening our name to GA Solicitors, our same core values remain and all of our clients will continue to receive the same high level of service they have come to expect.
“By simply adapting our name we lessen any issues people have with its pronunciation and make it much more memorable.
“We are delighted with the new website and feel it is much more representative of the firm we are today – modern, forward thinking, approachable and most importantly, client and service focused.
“This is an exciting time for GA as we embrace the necessary changes and adapt to meet the needs of our customers. We have once again recently secured our Lexcel accreditation, something we have achieved for seven consecutive years, which examines our processes, communications and service levels. Having also secured three national award shortlistings in recent months we are very proud of the efforts of everyone at GA Solicitors.”
GA Solicitors, which employs 65 members of staff and is located in Plymouth’s city centre, provides legal services across seven specialist departments: business, employment, family, dispute resolution, residential conveyancing, personal injury and wills, trusts and probate.
Marketing manager Katy McKenna showcases the new logo and website following the rollout